![]() ![]() To outsiders like the rest of us, The Bay Area is a bizarre and wild human science laboratory, in which our most beautiful and most ridiculous traits are simultaneously revealed. Both of these nicknames are somewhat telling because they imply that there is only ONE bay and ONE city on the planet, and thus those embody the social and spending norms to which we should all comply. The city of San Francisco is often called “The City” by locals, but it’s really part of a megalopolis known as “The Bay Area”. And there is so much that both sides – the Ultraconsumers and the Mustachians – can learn about human nature by studying the differences in our lifestyles. And I realized that wow, we still have so much work to do. Until last weekend, when I took a short trip out to San Francisco and plunged deep into the astonishing reality of life outside of this bubble. Job well done MMM, time to hang up the keyboard and retire! ![]() ![]() Good ideas have naturally spread between the old group of friends, and new ones with similar values have drifted in over the years.Īnd it has happened so much that that it’s almost normal for everyone in the neighborhood to have their own CNBC Make It feature*, which they don’t even get around to mentioning because we’re too busy helping each other with bathroom renovations or sharing the latest golden scores from Craigslist.īecause this is my everyday reality, I have mistakenly come to assume that this must be normal, and that perhaps these ideas of Mustachian living have just become universal out there in American life. The people around me have learned to be purposeful with their money, which means they now have plenty of savings and never have to stress about the stuff. One of the reasons I don’t write as often these days is that my life has gradually evolved into a Personal Finance Bubble. ![]()
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